The MacBride Report is the popular name for 'Many Voices, One World: Towards a new more just and more efficient world information and communication order', commissioned by UNESCO. The International Commission for the Study of Communication Problems, under the presidency of Seán MacBride, began its work in December 1977 and comprised fifteen other members. Its almost impossible mandate was 'to study the totality of communication problems in modern societies.' In 1980 UNESCO published the Commission's report which, in its introduction, set out the goals of a New World Information and Communication Order: 'more justice, more equity, more reciprocity in information exchange, less dependence in communication flows, less downwards diffusion of messages, more self reliance and cultural identity, more benefits for all mankind.'