What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exist in practice that document that participatory communications adds value to a development project or program?
The aim of this user guide is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes, and any change process. This guide seeks to provide perspectives, tools and experiences regarding how to go about it, of relevance and utility for development workers in the field.
The World Bank (2009). PDF.