Media Empowerment

A Guide to Understanding Media Power and Organizing for Media Justice in Your Community (2004).

What is your vision for the role media should play in your community? What could you do in your neighborhood if you had access to the media? If you could speak and be heard by media corporations, what would you tell them? What would you watch, produce and distribute? What kinds of rules would you put in place to make sure that media served the people, all the people? These are big questions, and the task of transforming the media is a difficult and long-term struggle. But there are many things you can do to make a meaningful impact in your community and country. In this manual, you will find information about some of the many media justice organizing, policy and education drives going on around the United States. The guide is divided into four chapters. Chapter 1 provides information on how the media operates today, who owns it, the rules that govern it and the organizations working to change it. Chapter 2 deals with the more concrete aspects of community organizing: how to recruit people, how to organize your group, run meetings, etc. In Chapter 3, there is a guide to researching your media, and in Chapter 4, there are several resources guides on actions you can take.

Media Empowerment. PDF