Gender Setting (2001) argues that despite the growth of international media industries and the breakdown of traditional patterns of media regulation, there is a role for local action to promote diversity in media content. It focuses on media portrayals of gender - the critique of which has been fundamental to the modern international women's movement.
Twelve chapters explore: The Care for Monitoring and Advocacy; Catalysts for Monitoring and Action; Policy Development; Fact and Fiction in Media Content; The Advertising World; Gender, Politics and the Media; Media, Violence and Women; Diversity in Media Content; Studying Gender in the Media; Giving Women a Voice; Building Media Literacy; and The Final Analysis.
London: Zed Books in association with WACC (2001).