Democratization of communication

The call for democratization of communication has many connotations, many more than are usually considered. In other words, it implies a change in outlook. There is surely a necessity for more abundant information from a plurality of sources, but if the opportunity to reciprocate is not available, the process is not adequately democratic. Without a two-way flow between participants in the process, true democratization will not become a reality. Democratization can be defined as the process whereby: the individual becomes an active partner and not a mere object of communication; the variety of messages exchanged increases; and, the extent and qualities of social representation or participation in communication are also augmented.